
by Diana Moore
People's number one fear is public speaking. Number two is death. Now that means to the average person that if you have to go to a funeral, you're better off in the casket than doing the eulogy.
-- Jerry Seinfeld
Despite this nearly universal fear, public speaking is the easiest, most effective and most natural way of marketing holistic health care. If you can get your students over the hump of fear, developing speaking skills is one of the best ways to contribute to their success.
In preparing to launch a successful career, your students need to be ready to market themselves. Being skilled in planning and giving presentations is an important part of this preparation, and easily dovetails with rest of your marketing curriculum. Your students may not begin giving treatments until they are certified or licensed, but they can certainly get lots of practice doing everything it takes to give a convincing talk including emphasizing action words, pacing themselves and recovering from mistakes.
What most people think of when they hear "marketing" is sales or advertising. But practitioners in healing careers are often uncomfortable with "hard" marketing techniques for their soft-touch professions. Making presentations is a natural way for practitioners to present themselves by reaching out to people with respect and caring, using the same skills and attitude they use every day with their clients. By making a presentation, practitioners meet potential clients face-to-face, demonstrating a special effort to offer information that can make an improvement in their lives, and inviting them to take a positive step forward.
The essential component in this kind of natural marketing is that practitioners care. They care enough to step out and tell those they contact that they are important, they are deserving of the best. These practitioners care enough to share what they know that can make people's lives a little better.
Adding public speaking to your marketing curriculum can benefit your students in a number of ways:
Your students should keep in mind that including hands-on demos with presentations can really pay off. And, of course, they should be prepared to send participants home with business cards, brochures and other marketing materials.
TOPIC: Giving Presentations
Objective: Learners identify and implement the tasks necessary to prepare for and give a public presentation.
Procedure:
Variation: To save preparation time, use the Therapeutic Massage: How it Helps and Why it Works! Presentation Planning Kit as the basis for the caper. Assign learners to read portions, discuss those portions and follow the suggestions for setting up a presentation and adapting one of the scripts to prepare a presentation to match their interests and preferences. Then each learner gives the presentation as in step 4 above.
Discussion: What was easy about this exercise? What was difficult? What audiences do you want to target for the future and how will that affect the venues you will consider using? What do you need to learn more about your topic to feel confident in giving a presentation? Where will you seek that information? What questions do you still have about presentations? Time: 20-60 minutes
Materials Required: Paper, writing utensil.
Optional: whiteboard, flipchart, Information for People Presentation Guide
Source: Diana Moore

Please use the format:
Send to: SMA Info
Many people associate public speaking with horrid memories standing up in front of a classroom reciting long poems. Remind your class that they will enhance their performance and enjoyment if they replace any negative self-talk with positive self-talk. The subconscious doesn't know the difference between an actual experience or one that is vividly imagined. An actual event need not occur to record a positive attitude toward that event. By programming the subconscious with positive self-talk, we modify our current self-image, which controls our performance and gives us a powerful technique for utilizing our true potential.
Some techniques for building self-confidence in your presentation abilities are:
Everyone gets nervous. The difference between a good presenter and a poor one is the good presenter knows how to manage fears. Use the adrenaline that's pumping through your system to keep you alert and sustain a high energy level. Some tips for alleviating nervousness are:
Presentation Word Search: There are 44 presentation terms and phrases hidden in this word search. Can you find them all? Go to our website for a full sheet pdf version of this word search you can download and print out to add to your classroom activities.
Y Y N D K P N O I T C A R E T N I C T O A E T A I C N U N E L O A N O I I E E G N I H T A E R B V U F N L T L P G C I R E W S N A E D O C A A B I C A O O S K I T T R I R I U S A T L E U M P E T A R H E M S Q R N S E B Y G M E L M O E N S E Y E O I G A A E N U H I F A C T D A V S M A C O T C A N T M D E N I R N R P G O I I P O L I O S L O A T O E L N V T N T A N Y C T T I L R C P E E R X K T C D T D A I T A O E C N A I R A V E E A A O T S U P R E P A R E D L O N J P C B E S T U O D N A H C E E P S O A T U I S U C O F T N E S E R P E R C Q V O C A L I Z E R U T S O P Y P E
You too can make fun word searches for your students using word search engines like DiscoverySchool's PuzzleMaker.
Teacher's Aide is a cooperative venture among all of us who teach business: a support system to make our job easier, more effective and fun. This newsletter is a forum for exchanging creative techniques on teaching business as well as a resource for exercises, handouts, quotes and tools for use in class. We welcome contributions, so please send them today.
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