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Teacher's Corner

Spring 2006

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Confidence Conquers All

by Diana Moore

People's number one fear is public speaking. Number two is death. Now that means to the average person that if you have to go to a funeral, you're better off in the casket than doing the eulogy.

-- Jerry Seinfeld

Despite this nearly universal fear, public speaking is the easiest, most effective and most natural way of marketing holistic health care. If you can get your students over the hump of fear, developing speaking skills is one of the best ways to contribute to their success.

In preparing to launch a successful career, your students need to be ready to market themselves. Being skilled in planning and giving presentations is an important part of this preparation, and easily dovetails with rest of your marketing curriculum. Your students may not begin giving treatments until they are certified or licensed, but they can certainly get lots of practice doing everything it takes to give a convincing talk including emphasizing action words, pacing themselves and recovering from mistakes.

What most people think of when they hear "marketing" is sales or advertising. But practitioners in healing careers are often uncomfortable with "hard" marketing techniques for their soft-touch professions. Making presentations is a natural way for practitioners to present themselves by reaching out to people with respect and caring, using the same skills and attitude they use every day with their clients. By making a presentation, practitioners meet potential clients face-to-face, demonstrating a special effort to offer information that can make an improvement in their lives, and inviting them to take a positive step forward.

The essential component in this kind of natural marketing is that practitioners care. They care enough to step out and tell those they contact that they are important, they are deserving of the best. These practitioners care enough to share what they know that can make people's lives a little better.

Adding public speaking to your marketing curriculum can benefit your students in a number of ways:

  • Increase comfort and the ability to connect with potential clients.
  • Improve skills in educating people about the work and benefits of treatment.
  • Review the justifications for treatments and deepen understanding of approach and philosophy.
  • Clarify professional goals and target clientele. Do your students want to work with seniors, athletes, pregnant women and young mothers, people with injuries? It would be well worth their while to hone a presentation which focuses on the benefits of their work with their chosen target group.

Your students should keep in mind that including hands-on demos with presentations can really pay off. And, of course, they should be prepared to send participants home with business cards, brochures and other marketing materials.

Classroom Caper

TOPIC: Giving Presentations

Objective: Learners identify and implement the tasks necessary to prepare for and give a public presentation.

Procedure:

  1. As a class, brainstorm local places where people gather to hear speakers. Hospitals, community organizations (e.g. Rotary Club), women's groups, health clubs, proessional associations, senior centers, teacher's organizations, networking groups, chiropractic offices, and community colleges are just some of the venues to consider. Approximate Time: 20 minutes
  2. In small groups pick a venue that would make a good choice for a presentation. Assignment: Small groups research and plan for the logistics involved, detailing the costs, the materials they needed, and how they will promote the presentation. Approximate Time: 2-3 hours
  3. In the same small groups, discuss what information is likely to be most vital to their chosen audience. Each learner then chooses a topic in which s/he feels competent. Assignment: Prepare a 10-minute talk appropriate for the chosen audience, including an outline and presentation materials. Approximate Time: 3-6 hours
  4. In small groups each learner gives a presentation to the rest, who listen to and evaluate each presentation. Approximate time: 2-3 hours, depending on the number of learners per group

Variation: To save preparation time, use the Therapeutic Massage: How it Helps and Why it Works! Presentation Planning Kit as the basis for the caper. Assign learners to read portions, discuss those portions and follow the suggestions for setting up a presentation and adapting one of the scripts to prepare a presentation to match their interests and preferences. Then each learner gives the presentation as in step 4 above.

Discussion: What was easy about this exercise? What was difficult? What audiences do you want to target for the future and how will that affect the venues you will consider using? What do you need to learn more about your topic to feel confident in giving a presentation? Where will you seek that information? What questions do you still have about presentations? Time: 20-60 minutes

Materials Required: Paper, writing utensil.
Optional: whiteboard, flipchart, Information for People Presentation Guide

Source: Diana Moore

Special Offer

E-mail Us Your Capers!

Please use the format:

  • Topic
  • Objective
  • Procedure
  • Discussion
  • Materials Required
  • Time Required
  • Source

Send to: SMA Info

Confidence Checklist

Many people associate public speaking with horrid memories standing up in front of a classroom reciting long poems. Remind your class that they will enhance their performance and enjoyment if they replace any negative self-talk with positive self-talk. The subconscious doesn't know the difference between an actual experience or one that is vividly imagined. An actual event need not occur to record a positive attitude toward that event. By programming the subconscious with positive self-talk, we modify our current self-image, which controls our performance and gives us a powerful technique for utilizing our true potential.

Some techniques for building self-confidence in your presentation abilities are:

  • Believe in yourself.
  • Eliminate self-defeating behavior.
  • Substitute fears with desires.
  • Set realistic goals.
  • Know your strengths and limitations.
  • Do not dwell on past mistakes or failures.
  • Visualize what you want to change.
  • Move beyond your comfort zone.
  • Do not deny your feelings.
  • Do informal presentations to groups with which you are comfortable.
  • Do not take yourself or life too seriously.
  • Increase sensitivity to your own feelings.
  • Decrease sensitivity to others' perceptions.
  • Dwell on past successes.
  • Trust your intuition and instincts.

Everyone gets nervous. The difference between a good presenter and a poor one is the good presenter knows how to manage fears. Use the adrenaline that's pumping through your system to keep you alert and sustain a high energy level. Some tips for alleviating nervousness are:

  • Before your presentation, visualize yourself having a fabulous time-being dynamic, energetic and connecting with the audience.
  • Take a few deep breaths and relax your body.
  • Get a massage prior to the presentation.
  • Avoid eating a heavy meal before class.
  • Maintain good posture: unlock your knees and stand with equal weight on both feet.
  • Maintain organization of your notes, audio-visuals and thoughts.
  • Wear comfortable clothes.

Word Search

Presentation Word Search: There are 44 presentation terms and phrases hidden in this word search. Can you find them all? Go to our website for a full sheet pdf version of this word search you can download and print out to add to your classroom activities.

Y Y N D K P N O I T C A R E T N I
C T O A E T A I C N U N E L O A N
O I I E E G N I H T A E R B V U F
N L T L P G C I R E W S N A E D O
C A A B I C A O O S K I T T R I R
I U S A T L E U M P E T A R H E M
S Q R N S E B Y G M E L M O E N S
E Y E O I G A A E N U H I F A C T
D A V S M A C O T C A N T M D E N
I R N R P G O I I P O L I O S L O
A T O E L N V T N T A N Y C T T I
L R C P E E R X K T C D T D A I T
A O E C N A I R A V E E A A O T S
U P R E P A R E D L O N J P C B E
S T U O D N A H C E E P S O A T U
I S U C O F T N E S E R P E R C Q
V O C A L I Z E R U T S O P Y P E
:: Puzzle solution

You too can make fun word searches for your students using word search engines like DiscoverySchool's PuzzleMaker.

Mission Statement

Teacher's Aide is a cooperative venture among all of us who teach business: a support system to make our job easier, more effective and fun. This newsletter is a forum for exchanging creative techniques on teaching business as well as a resource for exercises, handouts, quotes and tools for use in class. We welcome contributions, so please send them today.

Demonstration Tips

  • Whenever possible do demonstrations with a colleague so that one person can be talking while the other is performing the demonstration or moving through the room.
  • Always check your equipment and supplies beforehand. Bring spares.
  • Allot sufficient time to set up and disassemble displays.
  • Be flexible in your demonstration plan. The audience may not be dressed appropriately for certain activities or may be limited in their ability to physically participate.
  • Do things sequentially. Coordinate the demonstration with handouts, transparencies or posters that illustrate what you're doing.
  • Invite the group to stand up and surround the demonstration area so everyone can see.
  • If a volunteer is unable to do what you ask, change your approach, alter your pace or use different language. Make the volunteer feel at ease and reinforce his/her self-esteem by saying something like, "It takes a while to master this" or "As you continue with these techniques, you will notice vast improvement."
  • Be prepared with a contingency plan in case a demonstration goes awry.
  • Practice talking and working at the same time.
  • Invite the group to stand up and surround the demonstration area so everyone can see.
  • Distribute sample practice items for the group to work with while you are demonstrating. For example, if you are showing people how to massage their pets, pass out stuffed animals that they can rub while you demonstrate.
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