Sohnen-Moe Associates, Inc.
Professional Development Catalog

The Ethics of Touch
Home Study Course Series

Course Descriptions


  • Chapter 1 Courses
  • Chapter 2 Courses
  • Chapter 3 Courses
  • Chapter 4 Courses
  • Chapter 5 Courses
  • Chapter 6 Courses
  • Chapter 7 Courses
    • Business Ethics Overview
    • Ethical Barter Exchange
    • Ethical Marketing
    • Ethical Product Sales
    • Money Matters
    • Reducing Lawsuit Liability
  • Chapter 8 Courses
  • Chapter 9 Courses

Chapter Seven

Business Ethics Overview
by Sohnen-Moe Associates, Inc
$25, 2 hours, #E6007X

Business ethics covers the major ethical issues that relate to managing a successful business: general finances; setting fees; tips; barter; gift certificates; taxes; product sales; referrals; marketing materials; complying with local, state and federal laws; regulating bodies; insurance coverage; slander/libel; contracts; civil lawsuits; employees; client custody; and insurance reimbursement.

The Business Ethics Overview course includes reading chapter One and Seven of The Ethics of Touch, responding to 20 short answer questions, and completing a research project on local bartering groups..

It meets the NCBTMB 2-hour continuing education requirement for Ethics Standard V: Roles and Boundaries.

Ethical Barter Exchange
by Sohnen-Moe Associates, Inc
$25, 2 hours, #E6007A

Barter is the cashless exchange of goods and services. Many healthcare providers utilize barter on a direct basis. However there are many ways to barter and just as many ethical considerations to keep in mind. A successful barter arrangement requires that all parties feel good about the trade.

The Ethical Barter Exchange course includes reading chapter One and Seven of The Ethics of Touch, responding to 11 short answer questions, and completing a research project on local bartering groups..

It meets the NCBTMB 2-hour continuing education requirement for Ethics Standard V: Roles and Boundaries.

Ethical Marketing
by Sohnen-Moe Associates, Inc
$45, 4 hours, #E6007B

The major concerns about marketing materials are making exaggerated claims, utilizing misleading ploys, displaying inappropriate images, not following regulations and misrepresenting credentials. This course discusses these issues and more to aid you in ethically representing your business.

The Ethical Marketing course includes reading chapters One and Seven of The Ethics of Touch, responding to 7 short answer questions, and completing two projects:

  1. critique the ethical representation of advertisements
  2. research laws and codes of ethics for your profession's requirements and restrictions on marketing

It satisfies the NCBTMB general 4-hour ethics requirements and also meets the 2-hour continuing education requirement for Ethics Standard V: Roles and Boundaries.

Ethical Product Sales
by Sohnen-Moe Associates, Inc
$45, 4 hours, #E6007C

Product sales can be a lucrative adjunct to a practice, yet great care is necessary to protect the client from the power differential. Work through the process to decide if product sales is for you and your practice.

The Ethical Product Sales course includes reading chapters One and Seven of The Ethics of Touch, responding to 10 short answer questions, and completing a Product Vendor Research project.

It satisfies the NCBTMB general 4-hour ethics requirements and also meets the 2-hour continuing education requirement for Ethics Standard V: Roles and Boundaries.

Money Matters
by Sohnen-Moe Associates, Inc
$45, 4 hours, #E6007D

The relationship you have with money in general effects every decision you make regarding it. Sounds simple, but your attitudes influence your fee structure, boundaries with clients, tips, barter exchanges, marketing, bookkeeping, taxes and overall financial success of your business. This course brings to light a number of these issues.

The Money Matters course includes reading chapters One and Seven of The Ethics of Touch, responding to 12 short answer questions, and completing two projects:

  1. keep a finance journal for at least a week
  2. write 10 financial policies

It satisfies the NCBTMB general 4-hour ethics requirements and also meets the 2-hour continuing education requirement for Ethics Standard V: Roles and Boundaries.

Reducing Lawsuit Liability
by Sohnen-Moe Associates, Inc
$45, 4 hours, #E6007E

It is critical that practitioners take steps to encourage personal and professional growth and protect those they intend to serve by setting standards, reviewing their business practices regularly and educating themselves on the laws that govern their profession. Running an ethical practice with all these elements reduces the practitioner's lawsuit liability.

The Reducing Lawsuit Liability course includes reading chapters One and Seven of The Ethics of Touch, responding to 10 short answer questions, and completing a Liability Insurance Research project.

  1. keep a finance journal for at least a week
  2. write 10 financial policies

It satisfies the NCBTMB general 4-hour ethics requirements and also meets the 2-hour continuing education requirement for Ethics Standard V: Roles and Boundaries.

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