Sohnen-Moe Associates, Inc.
Professional Development Catalog

Business Mastery
Home Study Course Series

Course Descriptions

The Business Mastery Continuing Education Series helps new practitioners establish thriving practices and supports seasoned practitioners in taking their businesses to the next level. These courses use Business Mastery 3 (purchased separately) as the required reading material and range from 2-6 Contact Hours [1] per course.

The Business Mastery Series assists you to clarify your vision, set goals that get results, increase your profits, develop professional alliances, effectively market your practice, communicate well with clients, and keep more of the money you earn.

All our courses are accepted by the American Massage Therapy Association (AMTA), Associated Bodywork and Massage Professionals (ABMP) and many other health care practitioners' national and state boards. Please check with your board(s) for details and certification guidelines.

Sohnen-Moe Associates, Inc. is approved by the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) as a continuing education Approved Provider.

Provider No. 031932-00



  • Chapter 1 Courses
    • Initial Considerations Overview
    • Initial Considerations
  • Chapter 2 Courses
    • Life Planning Overview
    • Life Planning
  • Chapter 3 Courses
    • Success Strategies Overview
    • Success Strategies
  • Chapter 4 Courses
    • Conscious Business Overview
    • Conscious Business
  • Chapter 5 Courses
    • Business Start-Up Overview
    • Business Start-Up
  • Chapter 6 Courses
    • Business Management Overview
    • Business Management
  • Chapter 7 Courses
    • Financial Management Overview
    • Financial Management
  • Chapter 8 Courses
    • Therapeutic Communications Overview
    • Building Professional Alliances
    • Client Retention
    • Customer Service Action Plan
    • Intake and Interview Skills
    • Referrals
  • Chapter 9 Courses
    • Marketing Overview
    • Advertising
    • Community Relations
    • Competition Analysis
    • Cooperative Marketing
    • Dynamic Introduction
    • The Marketing Plan
    • Networking
    • Positioning and Differential Advantage
    • Promotion Materials
    • Promotion Plan
    • Public Speaking
    • Publicity
    • Target Markets
    • Websites
  • Chapter 10 Courses
    • The Business Plan



Notes:
  1. There is some confusion about the meaning of Continuing Education Units (CEU), Credit Units (CU), and Contact Hours (CH). The following definition of CEU is from the International Association for Continuing Education and Training (IACET) web site about CEUs:

    The Continuing Education Unit (CEU) was created by IACET as a measurement of continuing education. One (1) IACET CEU is equal to ten (10) contact hours of participation in an organized continuing education experience under responsible sponsorship, capable direction, and qualified instruction. Under IACET's care, the IACET CEU has evolved from a quantitative measure to a hallmark of quality training and instruction.

    NCMTMB is currently working to provide a common definition of CEUs, CUs, and CHs for national certification.
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