Marketing Plan for Apr 2006
| January | April | July | October |
| February | May | August | November |
| March | June | September | December |
Purpose
I have a full practice
[or whatever your purpose truly is]
[or whatever your purpose truly is]
Priorities
- My career is fulfilling and provides me with the income I desire.
- My clients receive quality care and education.
- My business affairs and practice management are dealt with efficiently and in a timely manner.
- I have up-to-date marketing materials available.
- My skills and services are consistently promoted throughout the year.
- I continually expand my knowledge and skills.
- I support my community.
- I support the development my profession.
- I provide quality products and information about them to my clients.
- I take care of myself physically, emotionally and spiritually.
Apr 2006
* The dates of these activities vary according to your schedule. Please put them in the appropriate week's Goals and Activities list.
The bracketed activities ([activity]) are specifically for newcomers to Marketing Mastery.
General Monthly Goals and Activities
- I sell at least $200 worth of products this month.
- I confirm all appointments.
- I review my client's files before each session.
- I give each client a copy of his/her treatment plan.
- I have promotional materials on each of my products available for my clients.
- I use at least one product on my clients during a session.
- Each client leaves his/her session with a sample, personalized gift item, educational material and/or discount coupon for friends.
- I do thorough intake interviews.
- I listen attentively to my clients and use active listening techniques.
- I ask clear, open-ended, nonjudgmental questions of my clients.
- I maintain working within my scope of practice.
- I refer clients to appropriate health care providers.
- I send a thank-you note for each referral.
- I have stationery, thank-you cards, and gift certificates available at all times.
- I have educational brochures in my waiting area for my clients.
- I gather books and materials and have a lending library for my clients.
- I follow-up with my clients: phone calls, cards (e.g., birthday, first wellness treatment anniversary).
- I send a "Welcome to My Office" kit to all new clients.
- I offer package discounts.
- I have an active incentive plan for continuing clients.
- I spend one hour each week evaluating my work.
- I review and refine my current target market profiles.
- I review/update my marketing plan.
- I keep excellent records.
- I make sure my equipment is in excellent condition.
- My database of addresses, e-mails and contacts for all local media: radio, TV, and newspaper, is continually updated.
- I list all my events in community calendars.
- I send press releases about all speaking engagements and special events.
- I receive 4 wellness treatments this month.
- I get regular exercise.
- I eat nourishing foods.
- I review Marketing Mastery for February.
- * I attend a networking meeting.
- * I am active in peer or group supervision.
Specfic Monthly Activities -- Both Practice Building and Maintenance
- * I do a "Career Day" presentation.
- I redesign/update brochures and business cards.
- I assemble/update media kit.
- I draft my newsletter.
- I notify clients/potential clients of a special promotion for this month.
- I decide on what I am doing for a Mother's Day promotion and notify my clients/potential clients.
- I prepare for the cooperative marketing booth at the expo next month.
- Determine what we want our booth space to look like and procure the items needed (e.g., tablecloths, signs, flowers, literature holders, give-aways).
- Review and complete the design of our promotional materials for the booth.
- Make a list of the equipment, charts and educational materials to be available at the booth so we can explain and demonstrate our skills.
- Prepare and send invitations to everyone on our mailing lists, inviting them to stop by the booth and bring their friends.
- Have forms to fill out, pens and a container for a prize drawing (e.g., free session, products).
Specific Monthly Activities -- Practice Building
- * I hold an Allied Healthcare Practitioners Open House (week 3).
- I organize my presentation for next month.
- I invest 32 hours this month marketing my business.
- I distribute 100 brochures and 200 business cards.
- I send out at least 8 professional alliance-building letters to allied health practitioners to build my practice (starting with those I already know).
- I have presentation materials and handouts ready.
- I send a "thank you for allowing me present to your organization and I hope I can present again" letter to the organization I presented to last month.
- * I give 2 complimentary sessions to AHPs.
Specific Monthly Activities -- Practice Maintenance
- I invest 16 hours this month marketing my business.
- I distribute 40 brochures and 80 business cards.
- I send 1 letter to an AHP for a free treatment.
Weekly Activities -- Ongoing Building and Maintenance
- I review my client's file before each session.
- I confirm all appointments.
- I give each client a copy of his/her treatment plan.
- I have promotional materials on each of my products available for my clients.
- I use at least one product on my clients during a session.
- I follow-up with my clients: phone calls, cards (e.g., birthday, first wellness treatment anniversary).
- I do thorough intake interviews.
- I listen attentively to my clients and use active listening techniques.
- I ask clear, open-ended, nonjudgmental questions of my clients.
- I maintain working within my scope of practice.
- I refer clients to appropriate health care providers.
- I send a thank-you note for each referral.
- I have stationery, thank-you cards, and gift certificates available at all times.
- I have educational brochures in my waiting area for my clients.
- I gather books and materials and have a lending library for my clients.
- I review and refine my current target market profiles.
- I review/update my marketing plan.
- I keep excellent records.
- I make sure my equipment is in excellent condition.
- My database of addresses, e-mails and contacts for all local media: radio, TV, and newspaper, is continually updated.
- I list all my events in community calendars.
- I get regular exercise.
- I eat nourishing foods.
- I receive 1 wellness treatment this week.
Specific Weekly Activities
Apr 1
Overall:
- I notify clients/potential clients of a special promotion for this month.
- I redesign/update brochures and business cards.
- I meet with my cooperative marketing associate(s) to review and complete the design of our promotional materials for the booth.
Practice Building:
- I prepare for my Allied Healthcare Practitioners Open House (outline the event, choose door prizes, create/deliver invitations, post a sign announcing event, design handouts, send press releases, post notice on website).
- I invest 8 hours marketing my business this week.
- I distribute 15 brochures and business cards.
- I send a "thank you for allowing me present to your organization and I hope I can present again" letter to the organization I presented to last month.
- I send out at least 2 professional alliance-building letters to allied health practitioners to build my practice (starting with those I already know).
Practice Maintenance:
- I invest 4 hours marketing my business this week.
- I distribute 5 brochures and 10 business cards.
Apr 10
Overall:
- I outline my newsletter.
- I assemble/update media kit.
- I decide on what I am doing for a Mother's Day promotion.
- I meet with my cooperative marketing associate(s) to determine what we want our booth space to look like and procure the items needed (e.g., tablecloths, signs, flowers, literature holders, give-aways).
Practice Building:
- I finalize preparations for my Allied Healthcare Practitioners Open House.
- I invest 8 hours marketing my business this week.
- I distribute 15 brochures and business cards.
- I send out at least 2 professional alliance-building letters to allied health practitioners to build my practice (starting with those I already know).
Practice Maintenance:
- I invest 4 hours marketing my business this week.
- I distribute 5 brochures and 10 business cards.
Apr 17
Overall:
- I work on my newsletter.
- I meet with my cooperative marketing associate(s) to prepare and send invitations to everyone on our mailing lists, inviting them to stop by the booth and bring their friends.
- I notify clients/potential clients about my Mother's Day promotion (post a sign announcing the promotion, design handouts, send press releases, post notice on website).
Practice Building:
- I hold an Allied Healthcare Practitioners Open House.
- I invest 8 hours marketing my business this week.
- I distribute 15 brochures and business cards.
- I send out at least 2 professional alliance-building letters to allied health practitioners to build my practice (starting with those I already know).
Practice Maintenance:
- I invest 2 hours marketing my business this week.
- I distribute 5 brochures and 10 business cards.
Apr 24
Overall:
- I work on my newsletter.
- I meet with my cooperative marketing associate(s) to make a list of the equipment, charts and educational materials to be available at the booth so we can explain and demonstrate our skills.
- I meet with my cooperative marketing associate(s) to make sure we have forms to fill out, pens and a container for a prize drawing (e.g., free session, products).
- I set my goals for next month.
- I review Marketing Mastery for next month and schedule dates for goals and events.
Practice Building:
- I organize my presentation for next month.
- I invest 8 hours marketing my business this week.
- I distribute 15 brochures and business cards.
- I send out at least 2 professional alliance-building letters to allied health practitioners to build my practice (starting with those I already know).
Practice Maintenance:
- I invest 4 hours marketing my business this week.
- I distribute 5 brochures and 10 business cards.