Apr 2004 |
|---|
* The dates of these activities vary according to your schedule. Please put them in the appropriate week's Goals and Activities list.
The bracketed activities ([activity]) are specifically for
newcomers to Marketing Mastery.
|
|
Specific Monthly Activities:
- I decide on a special promotion and notify my clients this month by postcard, newsletter or web site.
- I keep track of this month's type of special promotion and response for marketing analysis purposes.
- I attend one educational seminar this month.
- My web site is up and fully operational.
- I choose a local charity to support and volunteer my services at an event this month.
- I send press release 2 weeks in advance of volunteering for charity event.
- I hand out at least 50 brochures and cards during the volunteer event.
- I schedule a vacation break this month.
- I contact a health care professional organization and schedule a presentation this month.
- I have presentation materials and handouts ready for professional organization presentation.
- I obtain the names and addresses of 20 allied health practitioners from the phone book, HMO directories, etc.
- I compose an introduction letter including an offer for a free treatment to send to the 20 allied health practitioners.
- I have media kit available.
- We design promotional materials for the booth (handouts, signs, etc.).
- We send invitations to everyone on our mailing lists, inviting them to stop by our booth.
- We have all promotion materials for booth completed (handouts, signs, etc.).
|
|
On-going Monthly Activities:
- *I attend my networking group meeting this month.
- I receive 4 wellness treatments this month.
- I get regular exercise.
- I eat nourishing foods.
- I spend 32 hours this month marketing my business.
- I distribute 100 brochures and 200 business cards.
- I sell at least $200 worth of products this month.
- I confirm all appointments.
- I review my client's files before each session.
- I give each client a copy of his/her treatment plan.
- I have promotional materials on each of my products available for my clients.
- I use at least one product on my clients during a session.
- Each client leaves his/her session with a sample, personalized gift item, educational material and/or discount coupon for friends.
- I do thorough intake interviews.
- I listen attentively to my clients and use active listening techniques.
- I ask clear, open-ended, nonjudgmental questions of my clients.
- I maintain working within my scope of practice.
- I refer clients to appropriate health care providers.
- I send a thank-you note for each referral.
- I have stationery, thank-you cards, and gift certificates available at all times.
- I have educational brochures in my waiting area for my clients.
- I gather books and materials and have a lending library for my clients.
- I follow-up with my clients: phone calls, cards (e.g., birthday, first wellness treatment anniversary).
- I send a "Welcome to My Office" kit to all new clients.
- I offer package discounts.
- I have an active incentive plan for continuing clients.
- I spend one hour each week evaluating my work.
- I review and refine my current target market profiles.
- I review/update my marketing plan.
- I keep excellent records.
- I make sure my equipment is in excellent condition.
- My database of addresses, e-mails and contacts for all local media: radio, TV, and newspaper, is continually updated.
- I list all my events in community calendars.
- I send press releases about all speaking engagements and special events.
- This month I send out at least two letters to allied health care professionals in order to build my practice (starting with those I already know).
- I give at least two complimentary treatments to allied health practitioners this month.
- I update my website with new information, calendar of events, special announcements, etc.
- I post and update wellness tips on my web site.
- I list and update resources on my web site.
- *I am active in peer or group supervision.
|
|
Ongoing Weekly Activities:
- I attend my networking group meeting this month.
- I receive 4 wellness treatments this month.
- I get regular exercise.
- I eat nourishing foods.
- I spend 32 hours this month marketing my business.
- I distribute 100 brochures and 200 business cards.
- I sell at least $200 worth of products this month.
- I confirm all appointments.
- I review my client's files before each session.
- I give each client a copy of his/her treatment plan.
- I have promotional materials on each of my products available for my clients.
- I use at least one product on my clients during a session.
- Each client leaves his/her session with a sample, personalized gift item, educational material and/or discount coupon for friends.
- I do thorough intake interviews.
- I listen attentively to my clients and use active listening techniques.
- I ask clear, open-ended, nonjudgmental questions of my clients.
- I maintain working within my scope of practice.
- I refer clients to appropriate health care providers.
- I send a thank-you note for each referral.
- I have stationery, thank-you cards, and gift certificates available at all times.
- I have educational brochures in my waiting area for my clients.
- I gather books and materials and have a lending library for my clients.
- I follow-up with my clients: phone calls, cards (e.g., birthday, first wellness treatment anniversary).
- I send a "Welcome to My Office" kit to all new clients.
- I offer package discounts.
- I have an active incentive plan for continuing clients.
- I spend one hour each week evaluating my work.
- I review and refine my current target market profiles.
- I review/update my marketing plan.
- I keep excellent records.
- I make sure my equipment is in excellent condition.
- My database of addresses, e-mails and contacts for all local media: radio, TV, and newspaper, is continually updated.
- I list all my events in community calendars.
- I send press releases about all speaking engagements and special events.
- This month I send out at least two letters to allied health care professionals in order to build my practice (starting with those I already know).
- I give at least two complimentary treatments to allied health practitioners this month.
- I update my website with new information, calendar of events, special announcements, etc.
- I post and update wellness tips on my web site.
- I list and update resources on my web site.
|
Apr 1
|
|
Specific Weekly Activities:
- I choose this month's promotion and create notification materials. I include a response code for tracking.
- I send promotion notice to clients and post on web site.
- I choose a local charity to support this month and contact them about volunteering at an event.
- I send a press release about volunteering at the event I choose and post on web site.
- I contact a health care professional organization and schedule a presentation this month.
|
Apr 18
|
|
Specific Weekly Activities:
- My media kit is complete.
- I give a complimentary session to a health care provider this week.
- I identify and send an introductory letter to an allied health care provider.
- We design promotional materials for the booth (handouts, signs, etc.).
|
Apr 25
|
|
Specific Weekly Activities:
- I take a long weekend as a vacation break.
- I have presentation materials and handouts ready for professional organization presentation.
- I give a complimentary session to a health care provider this week.
- I identify and send an introductory letter to an allied health care provider.
- I attend an educational seminar this week.
- We review and complete the design of our promotional materials for the booth in May.
|
Apr 30
|
|
Specific Weekly Activities:
- I review response to promotion.
- I attend a charity event and have cards and brochures available.
- I do a presentation to a professional organization.
- We have all promotion materials for booth completed (handouts, signs, etc.).
- We send invitations to everyone on our mailing lists, inviting them to stop by our booth.
|
