Articles Written
by Cherie Sohnen-Moe

Publications Massage Therapy Journal (AMTA) Massage Today Massage Magazine Reflexology Digest Positive Health Blue Poppy Associated Bodywork and Massage Professionals (ABMP) New Age Retailer Compendium The Australian Massage Journal International Myomassethics Federation (IMF) Forum Barter Exchange International (BXI) Within Reach The Lifeline

 

Massage Therapy Journal
Winter 2002 (vol 41.4)	Supervision
Fall 2002 (vol 41.3)	The Employment Quandary Massage Therapy Employment Agreement
Summer 2002 (vol 41.2)	Mentoring Models
Spring 2002 (vol 41.1)	How To Set Up A Great Home Office Remodeling 101 Values Clarification Exercise
Winter 2001/2	Visual Appeal
Winter 2001/2	Copyright
Fall 2001	Tax Makeover
Summer 2001	Client Education
Spring 2001	Make Your Dreams Come True
Winter 2001	Web Sites That Really Work
Winter 2001	Web Site Welcome Mats
Fall 2000	Marketing Magic
Summer 2000	Get Your Audience Involved
Spring 2000	Clean Up Your Office
Winter 2000	The Anatomy of a Contract
Millenium 2000	A Peek at the Future Evolution of Practices
Fall 1999	The Successful Home Office
Summer 1999	Gift Certificates Bring in New Clients
Spring 1999	When to Reassess Your Practice
Winter 1999	Question & Answer Column
Fall 1998	20-Minute Target Market Profile
Summer 1998	Legal Structure
Spring 1998	Practice Management Part III: Spas and Salons
Winter 1998	Practice Management Part II: Clinics
Fall 1997	Practice Management Part I
Spring/Summer 1997	10 Techniques for Failure
Winter 1997	Recapturing Lost Clientele
Fall 1996	The Ultimate Client Interview
Summer 1996	Work Smarter with Barter
Spring 1996	Keep in Touch with Newsletters
Winter 1996	Zoning: Your Rights and Responsibilities
Fall 1995	Telephones: The Client Connection
Summer 1995	Developing a Profession-Wide PR Campaign
Spring 1995	Virtual Reality Massage
Winter 1995	The Art of Buying A Practice
Fall 1994	The Art of Selling A Practice
Summer 1994	Value-Added Service
Spring 1994	Success Stories
Winter 1994	Choosing and Designing Your Office Space
Fall 1993	Insurance Trends & Impact on the Massage Industry
Summer 1993	Connecting With the Right Clients
Spring 1993	Presentations
Winter 1993	Developing and Marketing Seminars and Workshops
Fall 1992	Diversification Through Public Speaking
Summer 1992	Recession-Proof Your Practice
Spring 1992	Setting Your Fees
Winter 1992	Client Retention
Fall 1991	Choosing a Graphic Artist
Summer 1991	Tracking for Success
Spring 1991	Make a Great First Impression with a Dynamic Introduction
Winter 1991	Express Your Goals Creatively
Fall 1990	Goodwill
Summer 1990	Public Relations and Free Publicity
Spring 1990	Deductions Credit Cards Relocating
Winter 1990	Choosing an Officemate
Fall 1989	We Promote From Within

Massage Today
Jul 2001	What to Do When Your CE Is Not What You Expected
May 2001	Lifelong Learning
Mar 2001	Evaluating Continuing Education Providers
Jan 2001	Learning Environments

Massage Magazine
June 2007	When is it OK to Date Clients? When is it Not?
June 2006	A Practice That's Built to Last
Jan/Feb 1998	Running a Conscious Business
Nov/Dec 1997	Show and Tell
July/August 1997	Beyond Customer Service
May/June 1997	Building Professional Alliances
Mar/Apr 1997	Client Interaction Policies
Jan./Feb. 1997	Strategic Planning: Manifesting Your Vision
Nov./Dec. 1996	Plugging Into the Media
Sep./Oct. 1996	Maximizing Public Relations
Jul./Aug. 1996	Companies That Market For You
Nov./Dec. 1995	The Evolution of Business
Jan./Feb. 1995	Are You Open for Business?
July/Aug. 1994	Successful Marketing Techniques
May/Jun. 1994	The Anatomy of A Contract, Part II
Mar./Apr. 1994	The Anatomy of A Contract
Mar./Apr. 1994	Achieving Balance
Jan./Feb. 1994	Business Ethics
Nov./Dec. 1993	Designing the Ideal Session Room
Sep./Oct. 1993	Creating Newsletters for Your Business
May/June 1993	Increase Client Bookings and Referrals
Mar./Apr. 1993	Massage Parties
Jan./Feb. 1993	Telephones: The Key to Client Connections
Nov./Dec. 1992	Cooperative Marketing
Sep./Oct. 1992	How to Streamline Marketing Efforts
July/Aug. 1992	Defining Your Differential Advantage

Reflexology Digest
1994	Ongoing Business Advice Column

Positive Health
Feb./Mar. 1995	Are You Open for Business?

Blue Poppy
March 1995	Patient Retention

Associated Bodywork and Massage Professionals
Jun/Jul 2004	Spa Savvy: Concerns and Employment Considerations
Dec/Jan 2004	Living the Law: An Update on HIPAA
Spring 1994	Choosing Between A Sole Practice & Associates
Spring 1993	Fostering Goodwill
Winter 1992	Self-Assessment and Goal Setting
Fall 1992	Don't Put All Your Eggs In One Basket
Summer 1992	Self Management
Spring 1992	Bookkeeping
Winter 1991	Want More Money? Access Your Value
Summer 1991	Setting Your Fees
April 1991	Taking Care of Business
July 1990	Public Relations...Free Publicity
Summer 1989	Network Your Path to Success

New Age Retailer
May/June 1992	Targeted Marketing Can Work For You
Jan./Feb. 1991	Realize Your Goals
May/June 1990	Tracking

Compendium
January 1990	If I Could Be Anywhere Doing Anything...
October 1989	Your Balancing Act
September 1989	The Art of Risk-Taking
January 1989	Express Your Goals Creatively
November 1988	Make Your Initial Contacts Count!
July 1988	Handling Negative "Group Think"
June 1988	Coping With Company Mergers
May 1988	Business Travel and The Unwanted Advance
April 1988	Procrastination
March 1988	Respect
February 1988	Emotions At Work
January 1988	Work Issues and Options
December 1987	Does Your Job Meet Your Needs?
November 1987	Want More Money? Access Your Value
October 1987	Making Goal-Setting Work For You

The Australian Massage Journal
September 1991	Your Balancing Act
May 1991	Choosing An Office Mate
January 1991	Networking

IMF Forum
Jan./Feb. 1991	Choosing Between A Sole Practice & Associates
Nov./Dec. 1990	How To Prepare For Business Success While Still A Student
Sept./Oct. 1990	Independent Contractor or Employee?

BXI
Winter 1990	Goals With A Purpose

Within Reach
February 1991	Client Files

The Lifeline
Fall 1989	When Does Your Hobby Become a Business?